Kestryl Obstruction Index · United States

Billboard obstruction in the United States

The United States runs approximately 330,000 large-format panels. At the 6 to 8% annual obstruction rate we observe when auditing full media-owner networks, that implies tens of thousands of panels losing visibility every year. The US is Kestryl's next market after the Melbourne pilot: wide freeway setbacks push panels behind deep vegetation lines, so obstruction often builds outside the driver's sightline audit. No Kestryl-measured US figures are published until the first survey passes land.

Large-format panels: ~330,000
Annual obstruction rate: 6–8%
Implied obstructed: Tens of thousands / yr

Surveys scheduled

No United States figures are published yet. Join the waitlist to be notified when the first survey pass lands.

Methodology: how the Index is built.

Figures are drawn from Kestryl's survey findings, full media-owner network audits and aggregated industry data. Methodology

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