The platform
A current visibility record for every panel.
Kestryl combines physical visibility evidence, reviewed obstruction scoring and changing sightline risk in one record, for owners and buyers.
A sightline is not static
See what changes before the audience does.
Drag across the evidence, then step through the forecast horizon. The image moves smoothly; the reviewed reading settles precisely.
In. Through. Out.
What goes in
- Panel locations
- Panel face and geometry
- Available aerial evidence
- Vegetation and contextual data
- Relevant campaign dates
What Kestryl does
- Maps the panel and approach
- Assesses obstruction
- Identifies contributing vegetation
- Reviews evidence quality
- Records a survey date
- Forecasts changing risk where supported
What comes out
- Current visibility status
- Obstruction result
- Evidence grade
- Survey date
- Recommended action
- Forecast direction
- Exportable portfolio or campaign view
Every published result is reviewed by a person before release, and carries the date of the survey it was measured from.
What Kestryl does not measure.
Human attention
Kestryl does not measure whether a person looked at the advertisement.
Audience exposure
Reach, frequency and opportunity-to-see belong to audience measurement.
Campaign effectiveness
Kestryl says nothing about whether the creative worked.
Proof-of-play
Whether the ad ran is delivery verification's question, not ours.
Kestryl verifies one thing: the physical sightline to the asset. Holding that boundary is what makes the record credible.
Start with a panel list
See what the record looks like for your panels.
Share a network or campaign list. Kestryl will assess available coverage and identify the appropriate visibility check.