Methodology

How the Index is built.

The Kestryl Obstruction Index measures physical obstruction across the world's outdoor media inventory: the share of classic panels with something between the face and the audience, by market. The measurement is computed the same way every time, so the same imagery and the same panel always produce the same number, and every published result is reviewed by a person and carries the date of the capture it was measured from. Full technical documentation ships with each report.

Sample
2,000+ mapped or screened · 48 deep-scored
Source
High-resolution aerial imagery
Cadence
2 surveys / year
Review
Every published result human-reviewed

Evidence stack

Four forensic layers. One verifiable sightline. Measured, not guessed.

Current visibility34%obstructed
Site GS-1147 · Hoddle St NBSurveyed 14 May 2026Forecast horizon Apr 2027Reviewed before publication

Layer 01

Aerial imagery

Every market is assessed from high-resolution aerial imagery on a repeating capture cycle. A single capture yields aligned surface, ground and vegetation layers, so canopy extent and canopy height are always read from the same moment in the same capture.

Layer 02

Geospatial modelling

Panel faces, sightlines and tree crowns are reconstructed as geospatial models, with ground level removed so every crown near a sightline carries its true height. The model measures how much of each panel face survives the vegetation in front of it, from the worst viewpoint on the approach, and returns an obstruction score per face. The compute is deterministic: the same inputs always produce the same score. Judgement enters exactly once, at review.

Layer 03

AI species classification and obstruction forecasting

Each detected crown is classified to a species class, drawing on council tree records where they exist and AI classification from imagery where they stop. Species sets the growth curve: a plane tree and a eucalypt close a sightline at very different speeds. Growth applied across a zero-to-60-month window gives each panel its occlusion horizon, the month a tree is expected to cross the sign face.

Layer 04

Reporting

Results are published as a ranked, dated worklist rather than a raw score: which panels to keep, review or replace, which trees are driving the loss, and what it would take to clear them. Every figure carries the date of the capture behind it and links back to the evidence it was measured from.

Survey cadence

Surveyed twice a year, forecasted in between.

Panels are surveyed twice per year on imagery capture cycles. Between passes, the species growth model forecasts regrowth, so every score in the Index is either a fresh measurement or a dated forecast, never a stale reading.

Accuracy & review

Raw detection is wrong about one panel in ten. So a person reviews every result we publish.

Validated against manual review, Kestryl's raw detection disagrees with a human scorer on roughly one panel in ten, which is why no result is published without review. We publish the raw figure because the industry has no baseline at all: every score carries its survey date and traces back to the imagery it was measured from.

From score to action

Which trees can actually be pruned.

In our Australian coverage, every tree also carries its local planning-overlay status. Heritage-protected trees are flagged as plan-around; trees under vegetation or landscape controls are flagged as permit-required; unprotected trees can be pruned without a permit. That turns a visibility problem into a ranked, permit-aware worklist. Overlay coverage is currently Victoria only, expanding with the Index.

Site GS-1147 · Hoddle St NBCurrent visibility 34%
Surveyed view of billboard GS-1147, partially obscured by a tree

Full technical documentation ships with each quarterly report.

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